<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[EEA]]></title><description><![CDATA[Elisa Portfolio Site]]></description><link>https://www.elisaesmeabadi.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Tue, 07 Apr 2026 06:02:00 GMT</lastBuildDate><atom:link href="https://www.elisaesmeabadi.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Social: Student Video Series]]></title><description><![CDATA[As part of my work to support promotion for the Data Science Summer Institute at LLNL, I pitched the idea of developing a student video series with a "behind-the-scenes" vibe. Students want to hear from other students, so being able to capture their perspective felt like the right way to go to ensure another year of strong applications. We promoted these across social platform, and achieved over 2,000 applications. Below are glimpses from the LinkedIn posts shared from our main lab account:...]]></description><link>https://www.elisaesmeabadi.com/post/education-marketing-student-video-series</link><guid isPermaLink="false">698c2764d471d728ee6dd226</guid><category><![CDATA[Education]]></category><category><![CDATA[Tech]]></category><category><![CDATA[Government]]></category><pubDate>Wed, 11 Feb 2026 07:04:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9ede0_06f35d616b2e4ec096c02356f2bb39c1~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>resteae</dc:creator></item><item><title><![CDATA[AI Policy Comms: AI in Eight Pages]]></title><description><![CDATA[I supported the development and rollout of this policy communication tool through: Strong project management to keep our team and two external partners in sync during development. Product development support, including reviewing and editing 10 versions and collaborating with the authors, partners, and designer to ensure a smooth process of finalizing the report. Strategic development, under tight timeframe, of a comprehensive promotion kit which included a press release  and media engagement...]]></description><link>https://www.elisaesmeabadi.com/post/policy-comms-ai-in-eight-pages</link><guid isPermaLink="false">698c246cd471d728ee6dcc1c</guid><category><![CDATA[Tech]]></category><category><![CDATA[Government]]></category><pubDate>Wed, 11 Feb 2026 06:51:57 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9ede0_0f80d8a73daf44e2afa02ab075d59f6b~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>resteae</dc:creator></item><item><title><![CDATA[AI Policy Comms: Safety in AI Report]]></title><description><![CDATA[Soon after I started with the Data Science Institute at Lawrence Livermore National Lab, I picked up a project that came out of the “Strategy Alignment on AI Safety” workshop convened by Lawrence Livermore National Laboratory (LLNL) and University of California (UC) at the UC Livermore Collaboration Center (UCLCC) in April 2024. I helped edit the content, double checked references (and found missing references for points the researchers were trying to make), formatted the reference list,...]]></description><link>https://www.elisaesmeabadi.com/post/ai-comms-safety-in-ai-report</link><guid isPermaLink="false">67bd9946ae4be7e3155ce201</guid><category><![CDATA[Tech]]></category><category><![CDATA[Government]]></category><pubDate>Tue, 25 Feb 2025 10:29:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9ede0_3e26c394711549d08fa8556c6221f9fb~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>resteae</dc:creator></item><item><title><![CDATA[Lead Gen: Savings Calculator Campaign]]></title><description><![CDATA[The edtech company had a preliminary tool when I got there which they called an ROI calculator. After looking at it, I realized that was incorrect as we were really only showing savings so I renamed it as a savings calculator. We wanted to test it out before putting in development time to create an actual calculator. The number from the form was sent via Zapier to a spreadsheet which spit out the numbers for me. I then used the number to create an actual report that sales was able to use with...]]></description><link>https://www.elisaesmeabadi.com/post/edtech-lead-magnet-campaign</link><guid isPermaLink="false">64d3a6caab5c0bbe9d63014d</guid><category><![CDATA[Education]]></category><category><![CDATA[Tech]]></category><pubDate>Wed, 09 Aug 2023 14:56:55 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9ede0_9cdb764ebf6b4748a6bf104ac6ade60c~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>resteae</dc:creator></item><item><title><![CDATA[Lead Gen: State Campaign Landing Page]]></title><description><![CDATA[As part of a state-level GTM approach, we created state landing pages which we tried to make as comprehensive and useful as possible. The pages included state-specific blog posts, state stats, our sales contacts for that state, and testimonials and case studies we had for the state. We also customized the chatbot for the page to make it relevant for the state.]]></description><link>https://www.elisaesmeabadi.com/post/edtech-state-campaign-landing-page</link><guid isPermaLink="false">64d11747a1dc59287ab31c82</guid><category><![CDATA[Education]]></category><category><![CDATA[Tech]]></category><pubDate>Mon, 07 Aug 2023 16:13:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9ede0_080920ce3ab1487aa9ecb67ba3f58de7~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>resteae</dc:creator></item><item><title><![CDATA[Reflection: Are You a Scrappy Player?]]></title><description><![CDATA[I was on a call with a sales and marketing executive from a tech company and we were talking shop. He shared his three-pronged strategy...]]></description><link>https://www.elisaesmeabadi.com/post/thought-leadership-are-you-a-scrappy-player</link><guid isPermaLink="false">62173a18d4203201a9b53a83</guid><category><![CDATA[Go Deeper: My Thinking as a Leader]]></category><pubDate>Fri, 04 Aug 2023 18:14:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9ede0_425721f7df52453ea78e31e4e61c3cfc~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>resteae</dc:creator></item><item><title><![CDATA[Health Writing: Helping a Teenager Suffering with Depression or Anxiety in a Pandemic]]></title><description><![CDATA[The teenage years are normally a challenging time. Add a global pandemic to the regular stressors and you have the makings of a perfect storm. This is especially true for teens who are already battling depression and anxiety. Developmentally, adolescents are supposed to be gaining independence but the pandemic has placed severe restrictions on this very healthy, natural inclination. School changes have also exacerbated the situation, taking away an outlet for extracurriculars and social...]]></description><link>https://www.elisaesmeabadi.com/post/health-writing-helping-a-teenager-suffering-with-depression-or-anxiety-in-a-pandemic</link><guid isPermaLink="false">64cd3ef223150a79045f32b5</guid><category><![CDATA[Health]]></category><category><![CDATA[Small Business Consulting]]></category><pubDate>Fri, 04 Aug 2023 18:12:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9ede0_0e05bb4176354e3695333b2091e0d952~mv2.jpg/v1/fit/w_724,h_483,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>resteae</dc:creator></item><item><title><![CDATA[Health Writing: The Chronic Pain – Depression Cycle]]></title><description><![CDATA[Imagine this scenario: Rose, a woman in her early 50s goes to her local park to enjoy a tennis match with a friend. Playing tennis is a hobby she picked up in adulthood and it has been a great way to connect with people and get much-needed physical activity in her week. What she did not expect is that she would leave the court that day in a stretcher. Her friend had to call an ambulance after a bad fall left Rose unable to move. Two surgeries later and many weeks later and Rose still does not...]]></description><link>https://www.elisaesmeabadi.com/post/health-writing-the-chronic-pain-depression-cycle</link><guid isPermaLink="false">64cd3e611bc552b280f68af5</guid><category><![CDATA[Health]]></category><category><![CDATA[Small Business Consulting]]></category><pubDate>Fri, 04 Aug 2023 18:08:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9ede0_55de0759fd424b6abeceb8ef39f4a66e~mv2.jpg/v1/fit/w_1000,h_705,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>resteae</dc:creator></item><item><title><![CDATA[Health Comms: CDC Arsenic Fact Sheet]]></title><description><![CDATA[I developed a number of fact sheets for the Biomonitoring program in the Division of Laboratory Sciences at CDC. This fact sheet  on arsenic is just one example. Arsenic Factsheet Arsenic, a naturally occurring element, can combine with either inorganic or organic substances to form many different compounds. Inorganic arsenic compounds are in soils, sediments, and groundwater. These compounds occur either naturally, or as a result of mining, ore smelting, or when using arsenic for industrial...]]></description><link>https://www.elisaesmeabadi.com/post/health-writing-cdc-arsenic-fact-sheet</link><guid isPermaLink="false">64cd3d5b7bac658c23368cef</guid><category><![CDATA[Government]]></category><category><![CDATA[Health]]></category><pubDate>Fri, 04 Aug 2023 18:06:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9ede0_8246daf714ef4d528ee49469ea67157d~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>resteae</dc:creator></item><item><title><![CDATA[Health Comms: How to be There for a Loved One with Treatment-Resistant Depression]]></title><description><![CDATA[It is difficult to watch someone you love battle depression. In the U.S. depression affects 17.3 million adults, a third of which have...]]></description><link>https://www.elisaesmeabadi.com/post/health-writing-how-to-be-there-for-a-loved-one-with-treatment-resistant-depression</link><guid isPermaLink="false">64cd38f0f9e1f43e564102f8</guid><category><![CDATA[Health]]></category><category><![CDATA[Small Business Consulting]]></category><pubDate>Fri, 04 Aug 2023 17:44:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9ede0_6b55fb84aa804ef08d86f6da4cfa8ea0~mv2.jpg/v1/fit/w_660,h_370,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>resteae</dc:creator></item><item><title><![CDATA[Science Comms: CDC Pilot Project Evaluation Report]]></title><description><![CDATA[As the senior communication specialist for the Office of the Director for Laboratory Science and Safety, I handled all marketing and...]]></description><link>https://www.elisaesmeabadi.com/post/scientific-writing-cdc-evaluation-report</link><guid isPermaLink="false">64d53897ca7ad536dd8aadc3</guid><category><![CDATA[Government]]></category><category><![CDATA[Health]]></category><pubDate>Wed, 26 Jul 2023 19:25:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9ede0_8065f6191c614a6f896d77640d77d5a7~mv2.jpg/v1/fit/w_547,h_245,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>resteae</dc:creator></item><item><title><![CDATA[Event Campaign: Cisco International Girls in ICT Day]]></title><description><![CDATA[For this year's Girls in ICT Day, I helped our field marketing team by developing all the organic social posts. This included developing the message pillars, writing original content, and providing direction for the graphics. Content and graphics are shared below. In addition, I was responsible for putting together the campaign site, developing all the content and wireframe and working with the developers to update.]]></description><link>https://www.elisaesmeabadi.com/post/global-event-social-campaign</link><guid isPermaLink="false">6490c5401d8df78faaa93bfe</guid><category><![CDATA[Education]]></category><category><![CDATA[Tech]]></category><pubDate>Mon, 19 Jun 2023 22:04:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9ede0_13fd682a04e146e18ca656bc12d0ba2d~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>resteae</dc:creator></item><item><title><![CDATA[Email Nurture: Cisco Career Fair ]]></title><description><![CDATA[Cisco NetAcad has a strong partnership with an organization called Manpower, and this relationship helps support our mission of taking students from "skills to jobs" as Manpower works to place people in fulfilling jobs in the tech industry. In Q1 of FY23, the two organizations collaborated on a local job fair in North Carolina. My role on this project was to develop the registration page and manage the email workflow in Marketo, as well as develop the content for the nurture. The nurture...]]></description><link>https://www.elisaesmeabadi.com/post/cisco-career-fair-email-nurture</link><guid isPermaLink="false">6490bca40b94e31a2983907d</guid><category><![CDATA[Education]]></category><category><![CDATA[Tech]]></category><pubDate>Mon, 19 Jun 2023 21:10:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9ede0_4143130ea65a432f97bb8e48a276e299~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>resteae</dc:creator></item><item><title><![CDATA[Learning Campaign: Cisco Cybersecurity Month]]></title><description><![CDATA[For Cybersecurity Month 2022, our Field Marketing team wanted to take advantage of this time to provide education on cyber topics and to encourage enrollment for our cybersecurity courses. The campaign work started with setting clear goals, developing messages, and creating a project plan/timeline. After planning, the first thing I did was work with the agency to develop the brand identity for the campaign. Some of the original content I developed for the campaign included a quiz, a video...]]></description><link>https://www.elisaesmeabadi.com/post/cyber-month-education-campaign</link><guid isPermaLink="false">6490b3db8f232da63914e760</guid><category><![CDATA[Education]]></category><category><![CDATA[Tech]]></category><pubDate>Mon, 19 Jun 2023 20:37:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9ede0_cedc74a57d8049ffb8f852b52b086ce6~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>resteae</dc:creator></item><item><title><![CDATA[EdTech Marketing: Email Nurture]]></title><description><![CDATA[Here are some example emails I have developed for the tech companies I worked for: Email 1: Incident IQ [First Name], If you found a...]]></description><link>https://www.elisaesmeabadi.com/post/tech-sales-emails</link><guid isPermaLink="false">648fb7b139c30efb461d245a</guid><category><![CDATA[Education]]></category><category><![CDATA[Tech]]></category><pubDate>Mon, 19 Jun 2023 02:15:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9ede0_49f6f8d0b3fd483c9629bef49f4cb81f~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>resteae</dc:creator></item><item><title><![CDATA[EdTech Marketing: Lead Magnet on Digital Transformation]]></title><description><![CDATA[At Incident IQ, I led content strategy for our campaign team, taking topics that were relevant to our audience and developing collateral around it. The lead magnet below is one that I developed entirely on my own and then worked with our Creative Director to develop into an attractive piece we could use on the website, with our email marketing, as a lead gen tool for a quiz we developed on the Interact platform, and for our sales team to share with prospects.]]></description><link>https://www.elisaesmeabadi.com/post/edtech-lead-magnet-on-digital-transformation</link><guid isPermaLink="false">648fb52b834da5147fe2d376</guid><category><![CDATA[Education]]></category><category><![CDATA[Tech]]></category><pubDate>Mon, 19 Jun 2023 02:04:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9ede0_98a006cf9c6f458594267a4e5f360d2f~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>resteae</dc:creator></item><item><title><![CDATA[Health Comms: CDC Newborn Screening Lab Brochure]]></title><description><![CDATA[As a communications specialist based in the Office of the Director, I supported all communication needs for all 6 branches and 50+ laboratories in the Division of Laboratory Sciences. This included the Newborn Screening and Molecular Biology Branch. This brochure was developed to comprehensively convey the work accomplished by this branch, which included the Newborn Screening Quality Assurance Program, translation research, and genomics. View the complete brochure here .]]></description><link>https://www.elisaesmeabadi.com/post/health-writing-cdc-newborn-screening-laboratory</link><guid isPermaLink="false">64d53a4b59e57d6b1f671245</guid><category><![CDATA[Government]]></category><category><![CDATA[Health]]></category><pubDate>Fri, 16 Jun 2023 19:33:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9ede0_2c3af714b9c042e6a08df8bd56f1526e~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>resteae</dc:creator></item><item><title><![CDATA[Reflection: Importance of Writing Tests in Hiring for Marketing Positions]]></title><description><![CDATA[Having been on both sides of the interview process, I know that writing tests can be nerve-wracking. But as an interviewer, I can speak...]]></description><link>https://www.elisaesmeabadi.com/post/advice-about-job-interview-writing-tests</link><guid isPermaLink="false">5f5cf57c6b34b900184437f5</guid><category><![CDATA[Go Deeper: My Thinking as a Leader]]></category><pubDate>Thu, 04 Aug 2022 18:16:31 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9ede0_eba0e50fe8ab4805b1c25957b2bb3b20~mv2.png/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>resteae</dc:creator></item><item><title><![CDATA[Reflection: Humanizing Brands &#38; Value Based Marketing]]></title><description><![CDATA[I am going on 14 years in marketing and the longer I am in this space, the more clarity I gain about what good, effective marketing looks...]]></description><link>https://www.elisaesmeabadi.com/post/humanizing-brands-value-based-marketing</link><guid isPermaLink="false">609d97c9ddffe200156249bd</guid><category><![CDATA[Go Deeper: My Thinking as a Leader]]></category><pubDate>Thu, 13 May 2021 21:20:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9ede0_e6631655d74343898b8271c334b97af8~mv2.png/v1/fit/w_1000,h_628,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>resteae</dc:creator></item><item><title><![CDATA[Education Writing: Student Profiles]]></title><description><![CDATA[Record-Breaking Savannah Mitchell Dominates GAC Pool Time is something that is constantly on Savannah Mitchell’s mind. There’s the time...]]></description><link>https://www.elisaesmeabadi.com/post/writing-samples-student-profiles</link><guid isPermaLink="false">5f91be3992d64c0017aea783</guid><category><![CDATA[Education]]></category><pubDate>Thu, 22 Oct 2020 18:00:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b9ede0_3cac78dfeb66472b8d17b6d0098863d8~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>resteae</dc:creator></item></channel></rss>