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I am going on 14 years in marketing and the longer I am in this space, the more clarity I gain about what good, effective marketing looks like and the impact it can have on society. For example, Dove’s Campaign for Real Beauty, launched in 2004, socialized conversations about real bodies and in my mind propelled us (albeit way too slowly) to where we are with the #bodypositivity movement today. What ultimately sets some companies apart is that they are able to look beyond the