top of page


Reflection: Are You a Scrappy Player?
I was on a call with a sales and marketing executive from a tech company and we were talking shop. He shared his three-pronged strategy...


Reflection: Importance of Writing Tests in Hiring for Marketing Positions
Having been on both sides of the interview process, I know that writing tests can be nerve-wracking. But as an interviewer, I can speak...


Reflection: Humanizing Brands & Value Based Marketing
I am going on 14 years in marketing and the longer I am in this space, the more clarity I gain about what good, effective marketing looks...


Reflection: When Vendors Become Partners
Many directors in small shops find themselves in the same position — filling the need for specialized skills with a bevy of vendors....


Reflection: Content is King But Data is Queen
The sum total of your marketing efforts falls in two buckets: the content you create and the leads you are able to generate. Everything...


Reflection: Always Stay True
As a marketer, my main job is to help my clients be their best selves. After all, that's what marketing is about —showing the best,...


Advocacy Writing: Amplifying the Call for Social Justice
I still remember what I wrote in my admissions essay for Georgia Tech's Public Policy degree program back in 2010. I believed (and still...


Reflection: What I've Learned About Marketing & Communications During COVID-19
Little did we know when the news came out in December about COVID-19 cases in China that this pandemic would bring our entire economy to...


Reflection: My Approach to Marcom
I put this information together for a meeting I had with GAC senior leaders where I presented all of our department's accomplishments...
go deeper
bottom of page