Email Nurture: Cisco Career Fair

Cisco NetAcad has a strong partnership with an organization called Manpower, and this relationship helps support our mission of taking students from "skills to jobs" as Manpower works to place people in fulfilling jobs in the tech industry.

In Q1 of FY23, the two organizations collaborated on a local job fair in North Carolina. My role on this project was to develop the registration page and manage the email workflow in Marketo, as well as develop the content for the nurture. The nurture consisted of 9 emails carefully orchestrated to support pre- and post-event communications, as well as help students prepare for the day itself.

Distribution strategy was to email instructors and have them email their students directly. We felt the invitation would be more effective as a personal invitation rather than coming from us. Once the student registered, we communicated with them directly.

Registration Page

Email Nurture

01. Event invite

Subject line: New opportunity for your students: Tech Career Super Fair on Sept. 16

02. Registration confirmation

Subject line: Hi, you are registered for the Tech Careers Super Fair

03. Invite reminder

Subject line: Last call for students - Tech Careers Super Fair, September 16

04. 24 hour event reminder

Subject line: Tech Careers Super Fair countdown starts now!

05a. Event follow-up learners

Subject line: Thank you for attending the Tech Careers Super Fair

05b. Event follow-up employers

Subject line: Thank you for supporting the Tech Careers Super Fair

06. Employer sneak peek

Subject line: Sneak peak at career super fair employer line-up

07. Event tips

Subject line: Are you ready for your close-up?

08. Webinar reminder

Subject line: Don’t forget the Resume Preparation and Interview Preparation Webinars!

09. Resume request

Subject line: Send your resume in preparation for Friday's career fair