Lead Gen: Savings Calculator Campaign

The edtech company had a preliminary tool when I got there which they called an ROI calculator. After looking at it, I realized that was incorrect as we were really only showing savings so I renamed it as a savings calculator. We wanted to test it out before putting in development time to create an actual calculator. The number from the form was sent via Zapier to a spreadsheet which spit out the numbers for me. I then used the number to create an actual report that sales was able to use with the client. This tool, based on last touch attribution, helped drive thousands in sales. If we had used multi-touch attribution, I believe the number would have been more significant.

Here is the email that went out promoting the calculator:

Here is the landing page below:

Here is part of the customized report that went out to the client...the rest got cut off when I tried to save:

Results: looking back a year after the campaign ended, I found that the savings calculator campaign directly contributed over $100K in ARR.