Email Campaign: B2B Nurture

Here are some example emails I have developed for the tech companies I worked for:

Email 1: Incident IQ

[First Name],

If you found a magical lamp, what would your first genie wish be?

Most Michigan educators would probably wish for more time to support students. And

most other district members, including your IT department, would probably wish for

more financial resources for the same purpose.

Students need district resources and uninterrupted learning time now more than ever.

Yet due to inefficient technology, many teachers must spend their planning time

handling tech issues. And a minor classroom tech issue will eat precious instructional

minutes at best—and completely derail entire lessons at worst.

Thankfully, you don’t need a magic lamp to make some wishes come true.

\Incident IQ customers experience an 80% improvement in time needed to resolve tech

issues with our help ticketing platform. For a district with 5,000 students, for example,

teachers can gain back nearly 3,000 instructional hours with our platform.

Pretty incredible, right?

You can take a look for yourself with our savings calculator. And if you want to dive

deeper into the specifics for your district, I’m here to talk.

Yours in Partnership,

Elisa

Note: this email was part of an ABM campaign for our Michigan school prospects. We used the email to promote our savings calculator, a lead gen tool that has delivered hundreds of thousands in sales.

Email 2: Incident IQ

[First Name],

You know how the saying goes: If you can’t beat 'em, join 'em.

On the contrary, as a company, we’ve never had to imitate our competitors or adopt

their product roadmap. We’re actually pretty original in this space, and one of the

reasons why is that from day one, we’ve been all about K-12 districts and nothing else.

We focus on the important things like saving districts money and saving teachers

instructional time.

Another district in [State] initially went with another, less-expensive platform—only to

purchase Incident IQ the very next year.

Why?

Believe it or not, it wasn’t our rich feature set or our easy setup process. It was our

overall value. When they purchased Incident IQ, they got more than just a software,

they got:

• Quick, streamlined onboarding

• Products adapted to their needs

• Constant product enhancements built from user feedback

• Responsive, knowledgable support staff

• Smoother workflows with better analytics

All this adds up to increased IT efficiency, district cost savings, and instructional time

returned back to the classroom. How's that for value?

DISCOVER AND DECIDE

Best regards,

Elisa

Email 3: BryterCX

Subject line: The Journey of a Thousand Miles Starts with One Step

Body:

[First Name],

You know the Chinese proverb, but have you thought about how it applies to your approach to customer experience? Your customer’s journey with you may be one mile or a thousand miles, but the impact is long lasting. Happy customers are your biggest advocates and can become an extension of your sales team. But creating good customer experience does not happen by accident, it happens by design. The best CX is informed by real data insights, not guesses and conjectures.

Enter Journey Intelligence™ by BryterCX. Through our platform IRIS™ you’re able to gain the technology, expertise, and process you need to deliver award-winning products and services. BryterCX has helped the world’s leaders in banking transition from a siloed focus on channel analytics to enterprise-wide alignment around customer journeys.

Ready to learn more? Download this white paper to learn more about the Path to Journey Intelligence.

Yours in partnership,

BryterCX