Context: I developed a series of blog posts to help a doctor build out her website. She was launching a number of mental health clinics offering cutting edge, evidence-based treatments. -- The teenage years are normally a challenging time. Add a global pandemic to the regular stressors and you have the makings of a perfect storm. This is especially true for teens who are already battling depression and anxiety. Developmentally, adolescents are supposed to be gaining independe

Context: I developed a series of blog posts to help a doctor build out her website. She was launching a number of mental health clinics offering cutting edge, evidence-based treatments. -- Imagine this scenario: Rose, a woman in her early 50s goes to her local park to enjoy a tennis match with a friend. Playing tennis is a hobby she picked up in adulthood and it has been a great way to connect with people and get much-needed physical activity in her week. What she did not exp

Context: I developed a series of blog posts to help a doctor build out her website. She was launching a number of mental health clinics offering cutting edge, evidence-based treatments. -- It is difficult to watch someone you love battle depression. In the U.S. depression affects 17.3 million adults, a third of which have what is known as treatment-resistant depression (TRD). TRD is when a patient has not responded to adequate doses of two different antidepressants taken for

As a marketing consultant with La Marca, I encourage my clients to take a multi-channel approach to their marketing. The main reason? It takes 6 to 8 touches to generate a viable sales lead. And customer retention is also important. We've come up with content to enable interesting, light-touch ways to continue to build up the credibility of our brand with our existing customers. View the tactics below: Regular social posts on Facebook and Instagram Facebook and Instagram Ads

I am currently running a new Facebook/Instagram campaign for 24Eggs, a local business that sells eggs from pasture raised, organic hens in the Atlanta area. The work I get to do for them is always fun, giving me an outlet for my playful, creative side. That feeling may come from the opportunity I have to do food photography for them as you can see in the video below. Regardless, you'll notice that the ads below center around their core values. Getting to these core values req