As part of my work to support promotion for the Data Science Summer Institute at LLNL, I pitched the idea of developing a student video series with a "behind-the-scenes" vibe. Students want to hear from other students, so being able to capture their perspective felt like the right way to go to ensure another year of strong applications. We promoted these across social platform, and achieved over 2,000 applications. Below are glimpses from the LinkedIn posts shared from our ma

The edtech company had a preliminary tool when I got there which they called an ROI calculator. After looking at it, I realized that was incorrect as we were really only showing savings so I renamed it as a savings calculator. We wanted to test it out before putting in development time to create an actual calculator. The number from the form was sent via Zapier to a spreadsheet which spit out the numbers for me. I then used the number to create an actual report that sales was

As part of a state-level GTM approach, we created state landing pages which we tried to make as comprehensive and useful as possible. The pages included state-specific blog posts, state stats, our sales contacts for that state, and testimonials and case studies we had for the state. We also customized the chatbot for the page to make it relevant for the state.

For this year's Girls in ICT Day, I helped our field marketing team by developing all the organic social posts. This included developing the message pillars, writing original content, and providing direction for the graphics. Content and graphics are shared below. In addition, I was responsible for putting together the campaign site, developing all the content and wireframe and working with the developers to update.

Cisco NetAcad has a strong partnership with an organization called Manpower, and this relationship helps support our mission of taking students from "skills to jobs" as Manpower works to place people in fulfilling jobs in the tech industry. In Q1 of FY23, the two organizations collaborated on a local job fair in North Carolina. My role on this project was to develop the registration page and manage the email workflow in Marketo, as well as develop the content for the nurture.

For Cybersecurity Month 2022, our Field Marketing team wanted to take advantage of this time to provide education on cyber topics and to encourage enrollment for our cybersecurity courses. The campaign work started with setting clear goals, developing messages, and creating a project plan/timeline. After planning, the first thing I did was work with the agency to develop the brand identity for the campaign. Some of the original content I developed for the campaign included a

Here are some example emails I have developed for the tech companies I worked for: Email 1: Incident IQ [First Name], If you found a...

At Incident IQ, I led content strategy for our campaign team, taking topics that were relevant to our audience and developing collateral around it. The lead magnet below is one that I developed entirely on my own and then worked with our Creative Director to develop into an attractive piece we could use on the website, with our email marketing, as a lead gen tool for a quiz we developed on the Interact platform, and for our sales team to share with prospects.

Record-Breaking Savannah Mitchell Dominates GAC Pool Time is something that is constantly on Savannah Mitchell’s mind. There’s the time...

When you ask a question, you never know where the answer will lead. That becomes very apparent in talking with the students in Derek...

GAC Earns Global Recognition for AP Exam Scores To get a top score on an AP exam — a 5 on the 5-point scale — is a significant...

How much farther would you be in your career if you had discovered what you wanted to do earlier in life? How would it have impacted your...

Do you remember the wonder you felt as a child? When a cardboard box held endless possibilities and each star in the sky fired your imagination? We often associate wonder with childhood because it is a feeling of looking at something for the first time. Humans were created for wonder, and our teachers in our Village and Elementary School want students to experience it every day, particularly with their STEAM curriculum.  Says STEAM Director Tom Meeker: “There is no expectatio

The start of every school year isn’t anything like the courtroom scene Mary Lynn Huett had mastered after law school, or even the legal...

I have had the incredible privilege to run an integrated, multi-channel campaign for GAC Sync, a new learning model developed by GACS, a...

This is a plan that I proposed to our leadership for an integrated marketing campaign for 2019-21. We have slowly been implementing all...

I was tasked with creating a compelling script for a video about our latest product offering at GAC. You can read the script below. I...

Byline originally published in Suwanee Magazine. It’s that time of year when seniors are busy putting the final touches on their college...

Originally published in GACS Today 2019 Issue. CHOICE IS POWERFUL. It can be paralyzing or life-giving because the choices we make shape...